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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20200916T160000Z
DTEND:20200916T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Marketing for Manufacturers: Essential Marketing Practices
DESCRIPTION:Webinar Series: Marketing for Manufacturers\nClick on the LINK to view this session\n\nhttps://youtu.be/qmvzOcb8P98?t=18\n\n\n\n\n\n\n\nSession 3: Essential marketing practices for small businesses during the pandemic\n\n \n\nMarketing is typically the first to get cut in an economic downturn. For experienced marketers\, this isn't our first rodeo\, whether 9/11\, H1N1\, or the '08 financial crisis. COVID-19 and the heartbreaking strife with our communities are much more devastating\, but marketing's principles still remain the same getting customers and keeping them satisfied. But with budgets slashed\, marketing must do more with less\, while continuing to deliver and even exceed performance expectations. This is quite burdensome for small businesses and manufacturers that simply don't have the people and resources to invest in marketing\, especially when they're worried about keeping the doors open. Yet\, that doesn't mean manufacturers and SMB shouldn't have the same access to support and tools that large companies do to achieve marketing goals. In fact\, there are free and cost-effective strategies you can implement now. Hear from Jessica Kelley\, who runs a Fractional Executive Marketing business\, on three essential marketing practices and the latest global marketing research results that you can leverage immediately in your own company.\n\n \n\nLearning Objectives:\n\n\n Hear recent pandemic marketing insights from Gartner\, the world's leading research company\n Learn cost-effective and practical marketing tips to use at your own organization\n\n\n\nPresenter: Jessica Kelley\, CEO of HPZ Marketing\n\nJessica Kelley\, CEO of HPZ Marketing\, is a seasoned leader with more than two decades of marketing and finance experience in B2B and B2C channels. She has worked extensively within healthcare\, manufacturing\, consumer\, commercial\, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm. Her company provides Fractional Executive Marketing Services and is a certified Women Owned Small Business.\n\n \n\n \nJoin Zoom Meeting\n\nhttps://us02web.zoom.us/j/84620952949?pwd=M3duWlhLYnBCMy9OdXFrWW93Y2hmUT09\n\n \n\nMeeting ID: 846 2095 2949\n\nPasscode: MSession3\n\n\n\nDial by your location\n\n +1 646 558 8656 US (New York)\n\n +1 312 626 6799 US (Chicago)\n\n \n\nOne tap mobile\n\n+16465588656\,\,84620952949# US (New York)\n\n+13017158592\,\,84620952949# US (Germantown)
X-ALT-DESC;FMTTYPE=text/html:Webinar Series: Marketing for Manufacturers
\nClick on the LINK to view this session
\nhttps://youtu.be/qmvzOcb8P98?t=18
\n
\n
\n
\nSession 3: Essential marketing practices for small businesses during the pandemic
\n \;
\nMarketing is typically the first to get cut in an economic downturn. For experienced marketers\, this isn&rsquo\;t our first rodeo\, whether 9/11\, H1N1\, or the &rsquo\;08 financial crisis. COVID-19 and the heartbreaking strife with our communities are much more devastating\, but marketing&rsquo\;s principles still remain the same &ndash\; getting customers and keeping them satisfied. But with budgets slashed\, marketing must do more with less\, while continuing to deliver and even exceed performance expectations. This is quite burdensome for small businesses and manufacturers that simply don&rsquo\;t have the people and resources to invest in marketing\, especially when they&rsquo\;re worried about keeping the doors open. Yet\, that doesn&rsquo\;t mean manufacturers and SMB shouldn&rsquo\;t have the same access to support and tools that large companies do to achieve marketing goals. In fact\, there are free and cost-effective strategies you can implement now. Hear from Jessica Kelley\, who runs a Fractional Executive Marketing business\, on three essential marketing practices and the latest global marketing research results that you can leverage immediately in your own company.
\n \;
\nLearning Objectives:\n\n\n - Hear recent pandemic marketing insights from Gartner\, the world'\;s leading research company
\n - Learn cost-effective and practical marketing tips to use at your own organization
\n
\n
\nPresenter: \;Jessica Kelley\, CEO of HPZ Marketing
\nJessica Kelley\, CEO of HPZ Marketing\, is a seasoned leader with more than two decades of marketing and finance experience in B2B and B2C channels. She has worked extensively within healthcare\, manufacturing\, consumer\, commercial\, and software industries in diverse environments ranging in size from a $200 billion corporation to a startup firm. Her company provides Fractional Executive Marketing Services and is a certified Women Owned Small Business.
\n \;
\n \;
\nJoin Zoom Meeting
\n\nhttps://us02web.zoom.us/j/84620952949?pwd=M3duWlhLYnBCMy9OdXFrWW93Y2hmUT09
\n \;
\n\nMeeting ID: 846 2095 2949
\nPasscode: MSession3
\n\n
\nDial by your location
\n\n \; \; \; \; +1 646 558 8656 US (New York)
\n\n \; \; \; \; +1 312 626 6799 US (Chicago)
\n\n \; \; \; \;
\nOne tap mobile
\n+16465588656\,\,84620952949# US (New York)
\n+13017158592\,\,84620952949# US (Germantown)
\n
LOCATION:Zoom Meeting - see details at left
UID:e.9440.1276
SEQUENCE:3
DTSTAMP:20260410T170256Z
URL:http://midwestmanufacturers.memberzone.com/events/details/marketing-for-manufacturers-essential-marketing-practices-1276
END:VEVENT
END:VCALENDAR