BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260121T170000Z DTEND:20260121T180000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Marketing for Manufacturers: Marketing the Aftermarket: Stop Profit Leak After the Sale DESCRIPTION:Marketing for Manufacturers Webinar Series\n\nMarketing the Aftermarket: Stop Profit Leak After the Sale\n\n\nMost manufacturers lose money after the sale because parts and service content breaks the customer journey. Shoppers cannot find the right part\, fitment knowledge lives in inboxes\, superseded SKUs linger\, and manuals are out of sync. The result is wrong orders\, higher returns\, clogged support lines\, and lost sales. We'll show marketing teams how to size the leak\, where the data breaks down\, and which fixes create the fastest lift in average order value and customer lifetime value. \n\n \n\nPresenter: Julie Oehme\, VP\, Sales & Marketing\, Aperture Labs and Stephen Peckous\, Senior Sales Engineer\, Inriver\n\n \n\n\n\nJulie Oehme leads Sales and Marketing at Aperture Labs\, helping manufacturers\, distributors\, and brands turn digital investments into measurable growth. She brings decades of experience across B2C and B2B\, with a focus on customer experience\, product data management\, and ecommerce. Julie is known for translating complex product data problems into simple plans that lift conversion\, reduce returns\, and speed time to market. \n\n\n\nStephen Peckous has spent the past 20 years mastering the languages of music\, technology\, and manufacturing to tell powerful digital product stories. At Hyster-Yale Group\, he spent seven years as Product Information Manager\, leading an aftermarket transformation and modernizing product data operations. Now a Senior Sales Engineer at Inriver\, he translates complex B2B and B2C requirements into actionable\, revenue-driving solutions\, helping organizations connect their product data\, streamline processes\, and win in the digital marketplace. \n\n \n\nAbout Aperture Labs: Aperture Labs is a digital consultancy that helps manufacturers and brands grow with smart strategy\, strong product data\, and a scalable digital presence. We believe that digital solutions should solve complex challenges without introducing unnecessary complexity so you can sell more\, faster. Learn more at www.aperturelabs.net\n\n\n\n\n\n\n\n\n\n\n\n\nThank you to our webinar sponsor:\n\n\n\n\n\n\n\nAs a member of AMFA\, CMMA\, MDMA or TSMA\, you and your employees can attend our webinars at no cost. X-ALT-DESC;FMTTYPE=text/html:

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Marketing for Manufacturers Webinar Series
\nMarketing the Aftermarket: \; Stop Profit Leak After the Sale
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\nMost manufacturers lose money after the sale because parts and service content breaks the customer journey. Shoppers cannot find the right part\, fitment knowledge lives in inboxes\, superseded SKUs linger\, and manuals are out of sync. The result is wrong orders\, higher returns\, clogged support lines\, and lost sales. We'\;ll show marketing teams how to size the leak\, where the data breaks down\, and which fixes create the fastest lift in average order value and customer lifetime value. \;\n\n
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Presenter: Julie Oehme\, VP\, Sales &\; Marketing\, Aperture Labs and Stephen Peckous\, Senior Sales Engineer\, Inriver
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Julie Oehme leads Sales and Marketing at \;Aperture Labs\, helping manufacturers\, distributors\, and brands turn digital investments into measurable growth. She brings decades of experience across B2C and B2B\, with a focus on customer experience\, product data management\, and ecommerce. Julie is known for translating complex product data problems into simple plans that lift conversion\, reduce returns\, and speed time to market. \;
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\nStephen Peckous has spent the past 20 years mastering the languages of music\, technology\, and manufacturing to tell powerful digital product stories. At Hyster-Yale Group\, he spent seven years as Product Information Manager\, leading an aftermarket transformation and modernizing product data operations. Now a Senior Sales Engineer at Inriver\, he translates complex B2B and B2C requirements into actionable\, revenue-driving solutions\, helping organizations connect their product data\, streamline processes\, and win in the digital marketplace. \;
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About Aperture Labs: Aperture Labs is a digital consultancy that helps manufacturers and brands grow with smart strategy\, strong product data\, and a scalable digital presence. We believe that digital solutions should solve complex challenges without introducing unnecessary complexity so you can sell more\, faster. Learn more at www.aperturelabs.net
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\nThank you to our webinar sponsor:
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\nAs a member of AMFA\, CMMA\, MDMA \;or TSMA\, you and your employees can attend our webinars at no cost.
\n LOCATION:Zoom Webinar UID:e.9440.2668 SEQUENCE:3 DTSTAMP:20260404T171738Z URL:http://midwestmanufacturers.memberzone.com/events/details/marketing-for-manufacturers-marketing-the-aftermarket-stop-profit-leak-after-the-sale-2668 END:VEVENT END:VCALENDAR