BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20230315T160000Z DTEND:20230315T170000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Marketing for Manufacturers on March 15! DESCRIPTION:Webinar Series Session 25: Marketing for Manufacturers on March 15.\n\n11am on the 3rd Wednesday of the month\n\n\n\nSession Topic: Why Product Information is Your Most Important Asset \n\n The power of product information in digital commerce: When buyers aren't walking into a physical store or distributor and picking up an object\, determining for themselves if it will meet their needs and expectations\, a brand must deliver robust and compelling product information online that builds buyer confidence\, drives conversion\, and ensure that buyers are able to purchase exactly what they need (leading to higher satisfaction\, repeat purchase\, and a reduction in returns).\n B2B buyers expect a B2C buying experience: According to McKinsey\, 66% of B2B buyers prefer self-service digital commerce without human interaction. Additionally\, 7 out of 10 B2B buyers will switch suppliers if the digital buying experience doesn't meet their expectations. Providing robust\, accurate\, and compelling product information where a buyer expects to find it is what keeps them coming back again and again.\n Don't get left behind: Breaking down organizational data silos\, cleaning up and enriching product information\, and storing that product information in a central source of truth that can then power the entire product journey online (from first time purchase\, to repeat after-sale service and parts) is no longer a nice-to-have it is a requirement in the pursuit of meeting ever-growing B2B buyer expectations for a compelling\, always-on customer experience.\n Crawl\, walk\, run: Getting your arms around all product data and leveraging it in a way that increases revenue and meets buyer's expectations can feel daunting\, but it doesn't have to. Determine the product information management tool best suited for your business needs and start with one product line or division. Begin setting ground rules for data governance and change management. By building internal adoption of your chosen process and tools\, quick wins will be realized\, and the momentum will grow\n\n\n\nPresenters: Julie Oehme\, Director of Partnerships at Inriver & Mary Kate Mouch\, eCommerce Practice Director at Aleysian. \n\n\n\nJulie Oehme\, Director of Partnerships at inriver PIM\, has 20+ years of experience in strategic marketing and digital commerce. As a consultant\, she led digital transformation initiatives for both B2B and B2C companies and now collaborates with consultancies and system integrators to deliver impactful commerce experiences in the manufacturing space.\n\n\n\n\n\nMary Kate Mouch\, eCommerce Practice Director\, has spearheaded the growth of Aleysian's eCommerce Practice from the ground up\, including leading all hiring\, maintaining strong client relationships\, and ensuring project management execution. Prior to Aleysian\, she had 12+ years of experience in the Consumer Packaged Goods Industry\, including time at Mondelez\, Danone\, and Kimberly-Clark\, with escalating roles of responsibility in Sales and eCommerce. MK attended Penn State University (BA\, Public Relations) and Loyola Chicago (MBA). X-ALT-DESC;FMTTYPE=text/html:
\nWebinar Series Session 25: Marketing for Manufacturers on March 15.
\n11am on the 3rd Wednesday of the month
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\nSession Topic: Why Product Information is Your Most Important Asset \;\n\n
\nPresenters: Julie Oehme\, Director of Partnerships at Inriver &\; Mary Kate Mouch\, eCommerce Practice Director at Aleysian. \;
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\nJulie Oehme\, Director of Partnerships at inriver PIM\, has 20+ years of experience in strategic marketing and digital commerce.  \;As a consultant\, she led digital transformation initiatives for both B2B and B2C companies and now collaborates \;with consultancies and system integrators to deliver impactful commerce experiences in the manufacturing space.
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\nMary Kate Mouch\, eCommerce Practice Director\, has spearheaded the growth of Aleysian&rsquo\;s eCommerce Practice from the ground up\, including leading all hiring\, maintaining strong client relationships\, and ensuring project management execution. Prior to Aleysian\, she had 12+ years of experience in the Consumer Packaged Goods Industry\, including time at Mondelez\, Danone\, and Kimberly-Clark\, with escalating roles of responsibility in Sales and eCommerce. MK attended Penn State University (BA\, Public Relations) and Loyola Chicago (MBA).
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\n \; LOCATION:Webinar login will be provided to those who register. UID:e.9440.2158 SEQUENCE:3 DTSTAMP:20260407T193135Z URL:http://midwestmanufacturers.memberzone.com/events/details/marketing-for-manufacturers-on-march-15-2158 END:VEVENT END:VCALENDAR